The Pain of Pine Avenue

Flock, unless you’ve been living under a rock, you’re well aware of the buzz surrounding crime and Pine Avenue. It’s become such a large PR issue that the City Council just approved $50k of dwindling Casino Cash to restart “Safe Shopping” (increased police presence in shopping districts).

This all comes after repeated high profile incidents on the street (including a recent robbery at DiCamillo’s that caused Councilman Kennedy to call a press conference in the market).

Of course, there’s an anecdote in the Niagara Gazette today that brings to light the real issues of Pine Avenue:

The crowd packing the Niagara Falls City Council chambers Tuesday night groaned as Marsha Massaro spoke. The owner of the Pet Stuff Store on Pine Avenue told the crowd…she was being forced from the…business district.

“My store is right next to DiCamillo’s…I can’t afford a security guard, so I will be closing my business. People are telling me they don’t want to come to Pine Avenue.”

There’s a lot to unpack in this statement. Reporter Rick Pfeiffer’s use of “groaned” is a bit open to interpretation. Are they groaning at another city business closing? Are they groaning at the crime? Or, more likely, are they groaning at Marsha Massaro?

If you ask anybody in the city, they will tell you how tough of a street Pine Avenue is to do business on. The places that have been able to make a dent are either legacies (Como, Michael’s, Latina’s, The Marketside) or have a strong following (755, Pho Golden). The Pine Avenue Redevelopment Program is pushing hard to revitalize the street, and it does appear to be working. There’s more construction on the busy street than we’ve seen in a while, which is always a good sign.

The real issue with Pine Avenue is that, unless you have that following, your business might not be strong enough to stay.

The notorious fiasco of Carmine’s is the de-facto example of failing on Pine Avenue. When it was announced Carmine’s was being “pushed out” so a soup kitchen could be opened, the city was in an uproar. The one person who remained silent during the chaos was Carmine himself, until he revealed his cards. There are numerous reports of Carmine being frustrated that he couldn’t gain the old Pete’s Market House crowd (the former restaurant in his location), and was losing money. Allegedly, he desperately wanted to get off of Pine, and had no issue with the soup kitchen taking over. I personally heard this conversation take place at The Marketside back when it was occurring (the perks of eating local), so I tend to believe it.

Marsha’s argument that people “don’t want to come to Pine Avenue” is only partially valid. Pine Avenue is a city street if ever there was one. It is an urban core street, complete with jaywalkers and traffic (driving down the street is the best test of reflexes you can get). Pine pulls traffic naturally, but the business has to work with the street.

And yes, there are people who don’t want to go to Pine. These people haven’t wanted to go to Pine for years. The real answer for The Pet Stuff Store is that is probably wasn’t turning a strong enough profit. The robbery next door at DiCamillo just pushed everything over the edge.

On the flipside, businesses that were downtown are moving to Pine Avenue. Both Marino’s and Dosa Hut were in the downtown corridor, and both recently migrated to Little Italy Pine Avenue. Horizons health is expanding out of the old Fichte eyecare, and Latina’s got an upgrade.

Pine Avenue isn’t necessarily a problem, but it does have problems. I grew up on Pine, and I will forever be part of Pine, so I can assure you: Pine Avenue will be fine (even if traffic is a pain).

-Sheepie ❤

3 thoughts on “The Pain of Pine Avenue

  1. Ben says:

    I love Pine Ave. I would never think of going anywhere besides George Optical for my eye exams and glasses. I’ve made a point to buy my appliances from George Appliances across the street. DiCamillo’s, Latinas, The Como, Pho Golden, 755 Lounge, LaHacienda, Michaels…they’re all gems. That’s quite a few stable businesses on one street to help keep it afloat. I think some streetscaping (trees, benches, flower baskets, lighting, etc.) could go a long way to make it feel more like Buffalo’s Hertel or Elmwood Ave. It could use a friendlier, more welcoming face, but it’s good to see many businesses improving their storefronts. Things are moving in the right direction. The crime issues are not completely non-existent, but I do think they’ve been exaggerated by the media. Someone gets mugged, or there’s a domestic disturbance, in Niagara Falls, and the Buffalo News is all over it. Someone gets murdered in Buffalo or in an Erie County suburb, and it gets half the attention. NF always seems to be WNY’s whipping boy.


    • sheepieniagara says:

      You’re preaching to the choir about the news. I’ve written articles on how our statistics get skewed. Niagara Falls is a small city with a lot of visitors, and Buffalo is a BIG city with a lot of overflow. Niagara’s been an easy target for decades. It sells I guess.


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